"Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.and e Harmony, cater to consumers moving toward easy-to-use mobile applications," IBISWorld online dating expert Jeremy Edwards said in a report released last week.A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.Our Marketing Director, Romain Bertrand, said: ‘In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate.One of the most significant developments we’ve seen at e Harmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members.’ To find out more, you can download the full report here, Has the internet helped you build new relationships?
Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.Users are able to review and communicate with their matches at anytime, from anywhere. In fact, our research shows that two thirds of people in the UK would use online dating if they became single in the future.More than half of online daters (52%) now use a smartphone to interact with their online dating service, and one in three use a tablet computer. We understand that it can sometimes be difficult to meet people outside of your social circles and work colleagues.Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to 3 million in (2012) from 6 million in 2008.It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.